FusionI had the opportunity to join a very talented Marketing team to work on Fusion's new product, Fusion Marketplace, in 2023. While that product was eventually sold, I was promoted to Director of Marketing in 2024. After a series of company-wide layoffs, I had the monumental task of rebuilding team culture and helping the executive team better understand the impact Marketing could have on results.
Uniting all key marketing functions (email, content, social media, creative, and paid digital) under one team helped streamline processes and build a better collaborative environment. I take a lot of pride in our lead generation improvements, campaign successes, but most importantly, our team chemistry and leadership scores! You'll see 8 members of the team picture here attending my 2025 wedding! |
|
City+Ventures & Nine Zero Properties
After my time with Topgolf, I was not only looking for the next step in my marketing career, but one in which I could significantly develop. Getting to build the brand foundations of nearly a dozen residential and commercial properties, restaurants and umbrella brands has been an incredible experience. In addition to crafting marketing processes and strategy, I have been able to build an incredibly successful and award-winning marketing team. The mentorship and management experiences have taught me so much about who I am as a leader and the kind of work I can bring to an organization. I am so excited to create my next successful team of marketers, creators, and problem solvers. |
|
Topgolf
My time with Topgolf was unfortunately cut short due to COVID-19. My position in Omaha, as well as nearly all of the company's marketing positions nationwide, were eliminated. However, I am immensely grateful for the opportunity I had to build my network and help build a brand new Topgolf venue in an incredible city. At Topgolf, I was able to strengthen my B2C marketing skills and forge key partnerships with area business, universities, and sports teams. I'm immensely proud of the work I was able to do to introduce Topgolf to Omaha and am excited to see what comes next! |
|
Tabs3 Software & Kurent
Tabs3 Software is a privately owned legal billing, accounting, and practice management software company. Here, I was given the opportunity to build the brand of an entirely new product: Kurent. I took this opportunity to gain new skills in web design, webinar production, industry relationship building, and sales process development. I was also able to create multi-channel marketing strategies, which resulted in lead and sales growth. I received valuable experience in B2B marketing, successfully carving a section out of a crowded market with concise branding, selective promotions, and an easily navigable website. |